The Libertarian Party of Texas embarked on a bold experiment to market to non-Libertarians in 2010. They hired a professional marketing firm and spent, I think, well over $100,000 on the effort, mostly paid for by one major donor (hopefully I'm not too far off on the numbers). You can read about it on page 8 of the October 2010 LP News: http://www.lp.org/files/lp_news/2010-4_LP_News.pdf See a video here: http://reformatgov.org/ It may have been great work, but it never seemed to catch on with the LP members from what I could tell. And since the LP members weren't embracing it, the public stopped seeing it. I'd like us to keep this in mind for our future marketing efforts. I hear a lot lately from multiple sources (LNC, state chairs, staff, other members) about how we need to market to non-Libertarian Party members. Yes, we want great marketing that effectively works on non-Libertarians. But, it also has to inspire the existing Libertarian Party membership (or else come with it's own financing), otherwise, the great marketing, like Libby's boots, won't be doing much. -- Wes Benedict, Executive Director Libertarian National Committee, Inc. *New address: 1444 Duke St., Alexandria, VA 22314* (202) 333-0008 ext. 232, wes.benedict@lp.org facebook.com/libertarians @LPNational Join the Libertarian Party at: http://lp.org/membership