The Libertarian Party of Texas embarked on a bold experiment to market to non-Libertarians in 2010. They hired a professional marketing firm and spent, I think, well over $100,000 on the effort, mostly paid for by one major donor (hopefully I'm not too far off on the numbers).

You can read about it on page 8 of the October 2010 LP News:
http://www.lp.org/files/lp_news/2010-4_LP_News.pdf

See a video here:
http://reformatgov.org/

It may have been great work, but it never seemed to catch on with the LP members from what I could tell. And since the LP members weren't embracing it, the public stopped seeing it.

I'd like us to keep this in mind for our future marketing efforts.

I hear a lot lately from multiple sources (LNC, state chairs, staff, other members) about how we need to market to non-Libertarian Party members. Yes, we want great marketing that effectively works on non-Libertarians.

But, it also has to inspire the existing Libertarian Party membership (or else come with it's own financing), otherwise, the great marketing, like Libby's boots, won't be doing much.

--
Wes Benedict, Executive Director
Libertarian National Committee, Inc.
New address: 1444 Duke St., Alexandria, VA 22314
(202) 333-0008 ext. 232, wes.benedict@lp.org
facebook.com/libertarians @LPNational
Join the Libertarian Party at: http://lp.org/membership